FundNASDAQConsumer Lifestyles

Amplify Online Retail ETF

IBUY NASDAQ

The Amplify Online Retail ETF (IBUY) seeks to provide investment results that, before fees and expenses, correspond generally to the price performance of the EQM Online Retail Index. The Index is a globally-diverse basket of publicly-traded companies that obtain 70% or more of revenue from online o...

68.91USD
−4.46 (−6.08%) 1 Year · close Oct 12

Hover to inspectDrag to measure a move← → to step through days

Fund size
228M
as of Feb 2020
Expense ratio
0.65%
per year
Dividend yield
0.00%
Yearly
Volatility · 1Y
22.7%
Above Average
Beta
1.19
vs the market
52-week range
60.3777.13
01 Performance

How IBUY has paid off

Price return over every period, and total return with dividends reinvested, set against its benchmark.

Return by period

Price · to Oct 12
Subpar performance Select a period to update every chart on the page.

Total return vs benchmark

Total Market US Cap Weighted 1200 Index
−59.8 pts
-20%0%20%40%60% IBUY −6.1% Index +53.7%

Over 1 year, IBUY returned −6.1% with dividends reinvested — −59.8 pts behind its benchmark.

02 Risk

How bumpy is the ride?

Return only means something next to the risk taken to earn it. Volatility, drawdowns and market sensitivity over 1 year.

Volatility

Annualized · 1Y
22.7%Above Average

A typical year sees the price swing about ±23% around its trend.

Drawdown from peak

How far below its previous high the price has been
−21.7%
0%-12%−21.7%

Deepest fall −21.7% on Mar 30, 2026 — 76 days after the previous high
More than 5% below a high 70% of the time.

Risk vs reward

1Y
Volatility →Return →More return, less riskIndex+53.7% · σ 14%IBUY−6.1% · σ 23%

Over 1 year, IBUY delivered less return with more risk than its benchmark.

Market sensitivity

Beta
Market moves+10.0%
IBUY tends to move+11.9%

A beta of 1.19 means IBUY has moved more than the market.

Sharpe ratio -0.10 Return earned per unit of volatility
03 Technicals

Trend & momentum

Where the price sits against its moving averages, and how stretched the recent move is.

Price vs moving averages

Downtrend
68.91
  • 12-day average67.64 +1.9%
  • 26-day average68.21 +1.0%
  • 50-day average69.05 −0.2%
  • 200-day average69.15 −0.3%

The price is above 2 of 4 averages. The 50-day average is below the 200-day, a sign of a falling longer-term trend.

Relative strength (RSI)

Neutral
OversoldOverbought56.2

RSI compares recent gains with recent losses on a 0–100 scale. Above 70 a move is often considered stretched, below 30 washed out.

Technical indicators describe past prices. They are not a forecast.

04 Fund

Inside the fund

Consumer Lifestyles · New Spending Habits — tracking the EQM Online Retail Index.

  • Assets under management228MUSD
  • Expense ratio0.65%per year
  • Holdings50
  • Risk score6.5Medium

Launched April 2016. Fund data as of Feb 27, 2020.

05 Themes

Where IBUY shows up

Curated themes and indices that hold IBUY. Open one to see it in context, or test the whole theme in a portfolio.

06 Profile

About Amplify Online Retail ETF

The Amplify Online Retail ETF (IBUY) seeks to provide investment results that, before fees and expenses, correspond generally to the price performance of the EQM Online Retail Index. The Index is a globally-diverse basket of publicly-traded companies that obtain 70% or more of revenue from online or virtual sales.

  • Featured in 1 curated theme
  • 50 holdings
Ticker
IBUY
Exchange
NASDAQ
ISIN
US0321081020
CUSIP
032108102
Currency
U.S. Dollar (USD)
Country
USA
Sector
Consumer Lifestyles
Industry
New Spending Habits
Benchmark
Total Market US Cap Weighted 1200 Index
All key statistics

Details

NameAmplify Online Retail ETF
TickerIBUY
ISINUS0321081020
CUSIP032108102
ExchangeNASDAQ
CategoryConsumer Lifestyles
Sub CategoryNew Spending Habits
CountryUSA
CurrencyU.S. Dollar
Inception DateApr 20, 2016
BenchmarkEQM Online Retail Index

Shareas of Oct 12, 2026

Close Price USD68.91
52W Low / High 60.37 / 77.13
1Y Total Return-6.08%
Subpar
1Y Volatility22.61%
Above Average
Beta1.19
12M Dividends0.000
Last Dividend Date-
Dist. FrequencyYearly
Dividend Yield0.00%

Dataas of Feb 27, 2020

AUM228 M
Discount/Premium-0.383%
NAV49.56
Shares Outstanding4.6 M
Volume 20D Avg37 K
Nbr of Holdings50
Risk RankMedium
Net Expense0.650%
Options available-
Next step

Put IBUY to the test

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Test IBUY in a portfolio

Data for information only, not investment advice. Past performance does not guarantee future results.