Apple 2.0

Pininvest Analysis on Growth

As competition wears down uniqueness and profitability of Apple's flagship products, the company is betting its future on 'Services', a vast archipelago of digital extensions which turns out to be hard to pin down

Pressing Priorities

Pininvest Analysis on Growth

Smartphone sales are Apple's core business and in a maturing market, the company's potential would be irreversably wounded by share loss on its key developed markets, critically in competitive Europe

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