With 91 French companies listed on US exchanges, almost evenly distributed between the major sectors of the economy, we screen distinct themes believed to be representative of French global business
Including luxury, wines, cosmetics, tourism and advertising, our theme may, on first impression, seem to picture a fairly conventional image of a country clinging to its past - but nothing could be further from the true performance of these global firms
Noteworthy is the international strategy of companies; their strong presence on all major markets combines a continuous effort to grow market share in developed markets (Europe – North America) with successful penetration of emerging market (Asia) where the newly enriched – and growing –middle classes are today’s (and tomorrow’s) potential clients
Although the strong showing of French firms in other sectors (Utilities, Healthcare or Industrial Goods) does blur the image of the country to some extent, France’s ‘art de vivre’ conveyed and carefully nurtured by advertising campaigns remains for the foreseeable future a key advantage of the French brand in Asia and elsewhere
