
Pharmaceutical R&D efficiency - a fleeting imperative
R&D efficiency – though remaining quite difficult to measure in ‘productive’ terms – is fast becoming a key differentiating factor between pharmaceutical companies



R&D efficiency – though remaining quite difficult to measure in ‘productive’ terms – is fast becoming a key differentiating factor between pharmaceutical companies

Glaxo Smith Kline, just a few days after withdrawing as a potential buyer of the consumer health division Pfizer intends to auction, bought out the minority stake held by Novartis in their consumer healthcare joint venture

Glaxo Smith Kline will not bid for the Pfizer over-the-counter consumer health products, leaving the company without declared candidate as Reckitt Benckiser had also withdrawn a few days earlier

With aging populations in developed markets and health-conscious consumers driving demand for self-medication worldwide, consumer health products are a growing and profitable market segment overlaping more and more often with food conglomerates

Strategic choices underpinning the mix between drugs, medical devices and consumer products – and the changing overall profile - are in many ways indicative of the broad trends commanding the pharmaceutical industry