Non-durable consumer products, food and drink, tobacco and alcohol, household and personal items, are deemed to belong to life's essentials and as such, they are expected to wither a market downturn even if the sector will not expand very much in a growing economy
Because the manufacturers and distributors of these Staples are mostly the familiar names of Coca Cola
Performance of these companies has also been disappointing on average, under unrelenting competitive pressure in stable consumer markets – except for outliers of which the spirits industry, focus of Invalid tag asset or health living, focus of Invalid tag asset are models
Further comments in our Equity theme 'Consumer Staples, a troubled partnership'
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