Paying attention to rural America
Out of step with the profound transformation of the American economy, rural communities must be brought back in the main stream, a reinvention and a call for action
Consumer Staples, a troubled partnership
Making a mash of soup and snacks
The challenges in acquiring a business often force radical restructuring on the acquirer to retain top talent and mesh diverse ranges of expertise. Proper choices of diversification at Campbell's but poor execution : a well-worn story...What is new ?
Spilling Campbell’s soup
Confronted with the long term disaffection of the consumer for tinned- and boxed-foods, the acquisition of a string of companies purporting freshness and organic farming has disappointed ....
Trials of Rubbermaid, a well-loved American brand
In discussing Rubbermaid, once a proud and ‘best known’ American brand, an uncompromising stand against powerful retailers is almost expected
Resurrecting American manufacturing
What a $2.97 gallon jar of pickles tell us about selling consumer goods
Consumer Staples – the turn of the screw
Quarterly results of the consumer goods majors have been reported in April and they are not good
Bringing Staples M&A in focus
Confronted with shifting consumer expectations, the food and personal care conglomerates are running out of tried-and-true marketing responses and production reorganizations