Money Trails

Money trails compares payment services from industry leaders such as Visa , Mastercard or Paypal and fintech companies supporting infrastructure software and processing the payments

Highlighting differences within the Finance and Technology segments, the confrontation is not as conclusive as expected - no industry stands out, individual companies do

In financial transactions , the virtues of an oligopoly - befitting the leading Mastercard and Visa credit cards - remain demonstrably true

• However, with the growth of e-commerce, Paypal will continue to broaden its digital footprint. As of February 2023, 435 million Paypal clients hold account balances, make online purchases, and P2P payments

The Technology segment of the software providers processing digital payments is fragmented in its own right, by regional market and by niche service

• Fintech firms in emerging markets such as Brazil - with Nu, Cielo, PagSeguro or StoneCo - benefit from local recognition
• In the mature US market, niche FinTech's have carved out strong positions - in workforce and corporate payment solutions (Corpay, WEX, AvidXchange) - shunning the competitive market of banking software providers

With brand- and platform-agnostic expertise in processing payments, Dutch-based Ayden may be the company to track as digital payments drive global integration...

Global X FinTech ETF , seeking to track active online banking, expanding  broadband and mobile internet penetration, is the benchmark of this selection